Workshop: Business Skills for Visual Artists II

When: Jul 11, 2012
Time: 6:00 pm - 8:00 pm
Location: Spacetaker ARC
Cost: $5 for members/$15 for non-members
Artist Profile:
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Workshop: Business Skills for Visual Artists II

Whether you like it or not, if you want to elevate your career as an artist, there are some basic business skills that you need to employ.


Fresh Arts (Spacetaker + Fresh Arts Coalition) brings successful businessman and full-time artist Taft McWhorter back to offer a more in depth workshop that builds on his Basic Business Skills workshop offered in February (2012). This "Part 2" workshop will focus on building an art career in Houston, including:


  • - Exhibiting your work - Juried exhibits, group exhibits, joint exhibits, solo exhibits, small "collector" nights, Non-profit auctions
  • - Selling your work - pricing, exhibiting, negotiating, delivery, installation, follow up
  • - Expanding and managing your "Collectors"
  • - Inspiration to get out there and start selling



Advance registration: $5 for Fresh Arts/Spacetaker members/$15 for non-members

Walk-up registration: $10 for Fresh Arts/Spacetaker members/$20 for non-members







Taft McWhorter, a self taught artist, has been selling his contemporary art in Houston for over four years, amassing a dedicated group of over 150 local collectors, with his work being displayed in many private and public collections, including fine restaurants and corporate settings. McWhorter’s work is in fine art galleries in Houston and New Orleans and was represented at the 2009 Toronto International Art Fair.


McWhorter’s art career began to take shape in 2007. With a background in business and youth ministry, he decided to follow his true passion as a professional artist. After spending two and a half years as the business manager of John Palmer Art, McWhorter set off on his own in 2009. Opening a fine art gallery in Houston and representing local artists was yet another experience that provided McWhorter with a deep rooted understanding of the art business. In 2010, McWhorter closed the doors of his gallery to focus primarily on his career as an artist.  Since then, he has aggressively created and exhibited his work, collaborating with such artists as David Adickes, John Palmer, Allan Rodewald, Van McFarland and Chris Silkwood. Visit Taft's website at